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If you're in sales enablement right now, I have news: your job is about to get a lot bigger.
According to Gartner's latest predictions, 60% of enablement teams will be tasked with enabling all client-facing, revenue-generating roles by the end of 2026—not just sales.
Customer success.
Account management.
Partner channels.
The entire revenue engine.
And here's the kicker: "Revenue enablement" will appear in 10% of all enablement job titles in the B2B market.
The title change isn't just semantics.
It's a signal that your scope—and your required skillset—is expanding fast.
From Funnel to Flywheel
For years, enablement lived on the acquisition side. Our job was to help reps close deals. Everything after the signature? Someone else's problem.
That model is breaking down.
The old mental model was a funnel: marketing fills the top, sales closes in the middle, and then... handoff.
But the companies winning now see revenue differently—as a flywheel where pre-sale and post-sale motions reinforce each other. Retention drives referrals. Expansion compounds growth. And the customer journey doesn't end at the contract.
When your CS team can't articulate value, renewals suffer. When your account managers aren't equipped for expansion conversations, growth stalls. When your partners can't sell your product, you're leaving revenue on the table.
The companies figuring this out are expanding enablement's mandate. And they're looking for people who can think beyond the sales floor.