The Robots Will Never Take Me, Never

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Here’s the NO BS guide on how to smartly integrate AI into your strategy, ensuring it amplifies your team’s capabilities without stepping on the human element that makes change happen.

These are adapted from Ethan Mollick's new book: ​Co-Intelligence: Living and Working with AI​

1. Just Me Tasks: Where Only You Fit

For sales enablement, “Just Me Tasks” are about creating the strategy, not executing the minutiae.

Your focus?

Developing training materials that resonate, not regurgitating information. Think about how AI can help tailor content based on sales rep performance metrics or customer feedback, but you decide the final cut.

Example: When building a new eLearning course, use AI to sift through vast amounts of data to identify knowledge gaps across teams.

You create the content framework, while AI provides insights into what topics need beefing up based on past sales performance and learning analytics.

Personal Note: I’m the guy who spends his own money on the latest AI tools that help parse out these insights. Why? Because it sharpens our competitive edge and keeps us focused on crafting strategies that win.

2. Delegated Tasks: AI as Your Right Hand

Delegated tasks in sales enablement mean setting up systems that ensure training and content delivery is smooth and automated. AI shines here by managing the logistics of who gets what training content and when, based on their learning pace and sales performance.

Example: Automate the delivery of training modules post-workshop based on individual performance scores.

AI tracks who struggled with what and lines up remedial content automatically.

Your job?

Overseeing this process and tweaking as needed to ensure it fits the strategic learning framework you’ve designed.

Strategic Use: I lean on AI heavily to challenge and hone training approaches and ideology. I ask it questions, have it refine ideas, and even provide counterpoints when necessary.

3. Automated Tasks: Efficiency at Its Finest

When it comes to routine tasks, AI takes over.

Automating the distribution of sales materials, updating CRM records with the latest training data, and scheduling follow-up learning sessions—tasks that are essential but mundane, perfect for AI to handle.

Example: Set AI to monitor ongoing training progress and automatically distribute follow-up quizzes or advanced materials based on rep achievement levels. This keeps everyone moving at their own pace, without you having to manually check in every step of the way.

My Philosophy on AI: I see AI as a force multiplier, not a replacement. It takes the robot out of the human, letting us focus on high-impact strategies and creative content development that truly enhances the team.

Get Real About AI in Sales Enablement

It’s time to stop treating AI like some distant future and start bringing it into your daily operations.

As a Director, championing this integration isn’t about keeping up—it’s about leading the charge, showing your team that you’re willing to be on the cutting edge to help them win more.

Here’s my call to you:

Start small if you must, but start today.

Implement AI where it makes sense, and watch as it transforms the speed & effectiveness of your sales enablement efforts.

❤️, Enablement

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